Aids Awareness – 1

AIDS is a silent killer. The main reason for AIDS (Acquired Immuno Deficiency Syndrome) is HIV (Human Immuno Defiency virus). This virus when it enters our body, immediately turns into RNA, and then spreads quickly. After that it starts to destroy the white blood corpuscles. Because of this our resistance towards diseases gets decreased. Now the human body cannot withstand even an ordinary cold. In the year 1996 according to the survey, about 5000 persons per day were affected by AIDS in the whole world. The final stage of HIV is known as AIDS.In 1996, it was discovered that the virus can be controlled to a certain extent. The survey in 2002, says that about 3. 97 million of people are suffering from this disease in India. Origin of AIDS At first, this virus was found in green monkeys of Africa. At that time it was known as ‘Siman Immuno Deficiency Syndrome'. Africans ate the monkeys flesh as their food. In 1981, it was found that, the virus has spread among the Africans. In th e year 1987, it was discovered as AIDS. Mode of Transmission of HIV VirusFollowing are the ways in which HIV virus can be transmitted 1. Unprotected hetero or homosexual contact 2. Injection which is used without sterlising after using for HIV/SIDS affected person. 3. Blood of HIV affected person used for another person 4. From the pregnant lay who is affected of AIDS to the child or when she breast feeds child. Ways in which HIV/AIDS cannot be spread AIDS cannot spread by shaking hands, eating together, using the dress of the affected person, through mosquito, air, water. Symptoms 1. Loss of 10% or more of body weight . Fever of unknown origin 3. Preumonia, brain tumours, haemorrhage, unremitting diarrhea, swelling of lymph glands. Role of youth in HIV/AIDS awareness and prevention Today's youth is going to build tomorrow's future. They build the nation and they together build the world. Each one has his/her own responsibility in building a healthy world. Because of the scientific invention many diseases are eradicated many can be cured but still there are certain exceptions like HIV/AIDS virus which threatens the whole world.At first, youth must realize the present problem created by HIV virus and their self control is going to be the main solution to the problem. The main reason to say that the solution of this problem is in the hands of youth is that they have more understanding power and they have more ability. So they can understand the seriousness of AIDS and they can take effective steps to being about the awareness and prevent the deadly disease. Following are some of the steps which may help in eradicating HIV/AIDS virus: 1) Self controlTeenagers should understand their problems clearly. They should have a clear idea about the change in harmones during this stage. They should have self control and they should be motivated to concentrate on good aspects of life. They should have awareness about the preventive measures of HIV/AIDS virus 2) DRAMA Studen ts of the college must be encouraged by their teachers and they should be taken to the rural areas, schools other educational institutions, offices etc. to conduct street plays bring about the awareness among the people and he people should be taught clearly the preventive methods, symptoms, methods of testing the HIV virus and also the facilities provided by the government to the HIV affected. People must be given awareness in their vernacular language and they must be motivated to extend their support to the HIV virus affected person. 3) Conducting completion and exhibition Youth should take the responsibility in conducting various types of competition and exhibitions in various schools, colleges regarding the awareness and prevention of HIV/AIDS. ) Extending their support to the HIV affected person Youth have to discharge their responsibility of meeting the HIV affected people and giving them self-confidence and also encourage them to engage in some activities in which they are i nterested. 5) Creating awareness in the family Teenagers create awareness about HIV in their family, because when the family realizes the importance of eradication of HIV virus, then the society will realize and then the nation will realize and finally all together the world will realize the importance of eradicating this virus.People of the whole world will be aware and take preventive measures. Conclusion HIV affected people can live to the maximum of 10 to 15 years. This period can be extended if they live happily. Only way to make them happy is to touch and talk to them. Youth are the main solution for creating awareness and preventing HIV/AIDS virus. Colleges and the institutions should make them understand their responsibility and start taking steps they can obliterate the words â€Å"AIDS/HIV virus† from the whole world.

Is Oedipus a Victim of Fate?

Fate the un-avoidable Throughout the vast history of literature, various concepts have come and gone. The idea of fate or fatalism has been a concept that has survived the test of time. Numerous characters have succumbed to the power of fate and the character of Oedipus from Sophocles’ Oedipus the King is a prime example of the vast power of fate within literature. Sophocles effectively depicts the wrath of fate as he portrays how Oedipus fell victim to fate and his efforts to disregard fate were futile. Once again fate manages to triumph and displays no character whether king or slave can avoid its gaze. One can attempt to change his or her fate. Numerous beings have put their entire lives into avoiding fate. Even if the strength of the earth and heaven united, what is decree as fate can only manifest itself according to time. However, in various situations one’s fate can be determined before the being is even given life. This is the very situation Oedipus was unknowingly born into. Before Sophocles would begin his play viewers would already have an idea of the play’s prologue. The prologue detailed Oedipus’s rise to king and more importantly his connection with fate. Oedipus was born to Laius King of Thebes and his wife Queen Jocasta. Before his birth Laius and Jocasta were given an ominous message by the god Apollo stating that their own son would kill his father and marry his mother. Soon after the revelation of this message, Oedipus was born. In order to avoid his fate, Laius crippled Oedipus’s ankle and gave him to a shepherd instructing the shepherd to leave Oedipus to die in the mountains. The saying â€Å"Father like Son† is ironically portrayed here. Laius did the same thing Oedipus tried throughout the play, avoiding fate. Even while planning his own son’s demise Laius was just portraying the qualities his own son would grow to inherit. As Oedipus falters in his clash with fate so does Laius as one learns in the prologue, Oedipus grows up and unknowingly kills Laius. This effectively follows the path set out by fate and Oedipus blindly follows this path while actively denying it. This denial would sprout into an utter defiance of fate by Oedipus and the final result would not be in his favour. Wisdom is an attribute that can be utilized in numerous ways. The most important aspect of the usage of wisdom is whether it benefits or harms the user. During the play a key line is said by the character Tiresias, the local prophet. When called upon by Oedipus, Tiresias states, â€Å"Wisdom is a dreadful thing when it brings no profit to its possessor†. This is a very significant statement. It clearly defines the situation Oedipus puts himself through. Oedipus’s lust for knowledge and thirst for admiration by his subjects spells his own demise. Through constant pressuring by Oedipus, Tiresias reveals Oedipus was the one who killed Laius. It seems Oedipus brought upon his own fate through the pestering of Tiresias. The unaccounted factor is the reason for Oedipus’s actions. Fate is responsible for a series of plagues that have engulfed Thebes and have situated Oedipus in a scenario where he must find the killer of Laius to undo the plagues. The forcefulness of Oedipus is fuelled by fate ensuring Oedipus has a viable reason to obtain knowledge no matter the consequence. Once again Oedipus is inadvertently on fates path which only harm him by its end. Chance is a very interesting concept. The belief things happen unknowingly and by mere luck. In the play chance is over shadowed by fate, a pre-determined destiny. A prime example of the contrast between these two factors is the arrival of the Corinthian messenger. One can say the messenger came by chance and luckily found Oedipus. Realistically the messenger was just a pawn in the pre-determined plan of fate. The messenger relays to Oedipus that the king of Corinth, Polybus has died. This news over joys Oedipus and Jocasta due to the fact fate supposedly stated Oedipus would kill Polybus his biological father. As the couple rejoice and mock the concept of fate, the messenger informs Oedipus that Polybus was not his biological father. This is fate playing another hand to ensure Oedipus continues on to his pre-determined destiny. Fate sent the messenger and it ensured the messenger shed light on Oedipus’s actual origins. This was no portrayal of chance; Oedipus faced the cold hard reality of fate. Oedipus due to his crazed nature went into a frenzy to determine who birth parents were. One can understand what follows and how the play climax’s as Oedipus goes to obtain the last piece of knowledge required to seal his fate. Oedipus was blinded by a thirst for knowledge and fate ensures this blinding becomes a reality. Fate is one word that can have momentous effects. No matter what period of history is examined, fate within literature has always held importance. Numerous characters no matter how great or influential have fallen into the hands of fate. Perhaps one of the greatest characters to fall into fates gazed was Oedipus from Sophocles’ play Oedipus the King. Sophocles used his mastery of the human mind to portray the fact even though Oedipus thought he was all knowing, he unknowingly was always on fates pre-determined path. No matter what Oedipus did his fate had been determined before hand and the concept of fate emphasized no character could avoid it. Fate added another character to its intricate web of pre-determined destinies. Works Cited Knox, Bernard. Oedipus the King Translation: New York: Simon & Schuster inc. 1994

Prokaryotic and Eukaryotic Cells Essay Example | Topics and Well Written Essays - 500 words

Prokaryotic and Eukaryotic Cells - Essay Example 4). While prokaryotes are single-celled, most eukaryotes are multi-celled which influences the cells mobility and defines their function. The simplicity and specialization of the prokaryotic cells and the complexity of the multi-celled structure of the eukaryotic cells limit and allow for the unique functions of each classification. The simplicity of the prokaryotic cell gives it an independence and mobility that most eukaryotic cells do not possess. Prokaryotic cells are the building blocks of our immune system and have the ability to attack foreign life forms that invade their sphere. They form the bacteria in our intestines that provide necessary vitamins as well as preventing the growth of harmful fungus within our body. Prokaryotic cells are located almost everywhere in nature and are continually in the process of decomposing and recycling dead organisms (Campbell and Reece, 527). This process returns the basic chemical elements back to the earth, which will be used to fertilize plants and feed animals. It is the simplicity of the parkaryotic cell that gives it the diversity and flexibility to support the eukaryotic cells. Eukaryotic cells are typically multi-celled organisms that have a complex DNA structure that has evolved from prokaryotic cells.

Biology Research Paper Example | Topics and Well Written Essays - 250 words

Biology - Research Paper Example The uses of gene therapy are to replace absent or defective genes, deliver genetic material into cells that speed the destruction of cancer cells, deliver genetic material into cells that cause cancer cells to revert back to normal cells, deliver genes of bacteria or virus as a form of vaccination, deliver genetic material that either impedes or promotes growth of a new tissue and deliver genetic material that stimulates healing of a damaged tissue (Hecht, 2004). 1. Ex vivo gene therapy: Here, gene delivery is done in cells after being removed from the body (Hecht, 2004). These cells are grown in the laboratory. The cells are than modified outside the body and then transplanted back into the body. In some research trials, cells from blood or born marrow are taken out and cultured in a laboratory. Thereafter, the cells are exposed to the virus with the desired gene. The virus infects the cells and transfers the therapeutic genetic material into the nucleus of the cells. After this, the cells are injected into the patient’s body by vein. Gene therapy has been used to restore vision in dogs. It has also been attempted to treat Lebers congenital amaurosis, a type of inherited childhood blindness caused by a single abnormal gene. Studies have shown that tumor suppressing genes delivered in lipid-based nanoparticles reduces the number and size of human lung cancer tumors in mice. Reengineered lymphocytes have been used to attack cancer cells in metastatic melanoma and myeloid disorders. Other studies have suggested a possible cure for diseases like Hingtinton’s chorea, severe combined immunodeficiency and sickle cell diseas, thalassemia, cystic fibrosis and some cancers in the future (Genomics.energy.gov). Researchers are also experimenting with introducing a 47th (artificial human) chromosome into target cells. It is expected that this chromosome would

The differences in educational attainment in class, gender and Essay

The differences in educational attainment in class, gender and ethnicity - Essay Example This discussion is in the context of ethnic groups, turns toward the socio-economic factors when one tries to find out reasons behind these differences. The Labour Force Survey( 2004/05) as in defined households poverty on the basis of income and presented the percentage of different ethnic groups. White British are 20% of the total with the lowest in income poverty. Compared to the Whites, 25% of Indian, 30% of Black Caribbean, 45% of Black African, 55% of Pakistani and 65% of Bangladeshi households are in income poverty. Strand and Lindsay (2009) reported an economic disadvantage on the basis of Free School Meal in the UK. They indicate that in 2005, 11% Chinese, 12% Indian, 14% White British pupils, up to 30% for the Black Caribbean, 34% for Pakistani, 44% Black African and 47% for Bangladeshi pupils.Patterns emerge between the achievement gap and socioeconomic disadvantage.The sociologist explains that such gaps are rooted in the economic backgrounds. Historically, as early as 19 60, it had been pointed out that poor children fell behind rich and middle-class during the early age and then stayed behind all school life. The most significant factor or factors had not been found. Sylva et al expressed that, in the early years, parenting practices and learning environment at home are crucial factors in educational attainment and progress.Hart and Risley conducted an intensive research project on language acquisition. The study continued for ten years and covered 42 families with newborn children in Kansas City.... Sylva et al, (2004) expressed that, in the early years, parenting practices and learning environment at home are crucial factors in educational attainment and progress. Hart and Risley(1995) conducted an intensive research project on language acquisition. The study continued for ten years and covered 42 families with newborn children in Kansas City. They families can roughly be divided into two classes naming ‘professional’ and ‘on-welfare’. During the first three years, they visited each family once a month. They recorded all communication between the child and the parents. The researchers then analyzed each child’s language development comparing the each parent’s communication style. They found the following amazing gaps Child Development Professional Families On-welfare Families Vocabulary by 3 years 1100 525 Parents Utterances per hour 487 178 Encouragement Expressions listened by 3 500,000 75,000 Discouragement Expressions listened by 3 80 ,000 200,000 Average IQ of the group 117 79 Table 1 developed on the data from Hart and Risley(1995) These findings from Hart and Risley(1995) expose some interesting and crucial relationships. The comparison of the vocabulary scores of each child correlated closely to the number of words the parents spoke to the child. Further, the child from lower socio economic class heard more discouragement and disapproval words whereas child from professional families heard encouragement and praise words most of the time. Children’s higher IQ , their higher vocabulary and the higher encouragement words by the parents have correlation among the professional families. On the other hand, Children’s lower IQ , their lower vocabulary and the lower encouragement words by their

Public Policy Essay Example | Topics and Well Written Essays - 500 words - 1

Public Policy - Essay Example ulted to the enactment of the Marijuana tax act, and later the Drug Abuse Prevention and Control Act of 1970 that contained CSA establishing the ban for marijuana use, not even for medical reasons. In the late 1990s, states began legalizing marijuana use for medical purposes, which challenged the congress to develop other accommodating laws over the issue of medical marijuana. The last one decade has been a struggle, with every amendment being rejected, at most five times in the Hinchey-Rohrabacher Amendment (2003-2007) of the federal drug enforcement administration (DEA). Towards the end of the decade, some light has been shed for marijuana use through the approved reforms, showing a congress relaxation trend towards medical marijuana. Marijuana has been known as a pain reliever for intensively suffering patients, but the use has raised so much controversy in the public and occupational domains, due to issues of legitimacy and morality in the society. According to historical records, the cannabis sativa plant (marijuana) has been used for healing purposes, for a wide range of ailments more than 2000 years ago, within America and beyond its boundaries. People could grow and use marijuana under the legal federal and state laws in America between the 18th century and early 1930s, from which it declined following the development of other alternative drugs (aspirin, morphine, and opium derived medication) in pain treatment (Eddy, 2010, p. 1). However, even after the congress and legal federal law classified marijuana as an unsafe drug, medical practitioners have held its benefits that are high in pain treatment, leading to several states having to legalize marijuana only for medical purposes. Initially, state of California was the first to legalize its use, from which others followed bravely. Although there are cases of illegal users of the drug taking advantage of the medical marijuana law, the patients with conditions or symptoms such as chronic pain, cancer,

Social Construction of Black Feminist Thought Essay

Social Construction of Black Feminist Thought - Essay Example The feminist point of view jots downs the ideas of treatment and experiences of the other groups. In simpler words, it can be said that the feminist thought is purposed to acclaim the interpretation which black women have of all the oppression (Collins). Black women are stronger in terms of having their standpoint of consciousness. Despite being a part of the oppressed group, they are conscious enough to have their own definition of oppression. It is in this way that these women have their experiences mould. It can also be said that the black women have sort of undertaken a consciousness that stimulates their experience making them aware of odds and reality (Collins). In short, it is essential to note that the relationship between experience and consciousness is powerful enough for black women to have a firm foundation. This makes the other groups understand the capability of black women in undergoing resistance each day being an oppressed

Business Environment 2 Assignment Example | Topics and Well Written Essays - 1000 words

Business Environment 2 - Assignment Example Market structures, pricing and output decisions The key factors that influence British Airways pricing and output decisions include airport capacity, technology, fuel costs, costs of leasing or buying aircrafts and cost of labour. Accordingly, the route structure and distance of freight must be factored in the pricing decision. Network-Legacy Airlines use the Hub & Spoke model for the international flights, and long routes and mainly consider the number of passengers flying the route. For the domestic flights, British Airways flies directly to the destination airport and ensures a low-cost structure in the costing system (Stonehouse & Houston, 2013). The airline operates in a oligopoly market structure that is characterised by few large players that control the pricing decisions in the market. In this case, the airline must consider the strategic pricing decisions made by other competitor airlines. The airline industry in the UK is characterised by high barriers of both entry and exi t due to high capital outlay required to start operations and cumbersome regulatory environment. In addition, the dominant airlines enjoy considerable economies of scale of operations and price wars in order to attain high market share (Stonehouse & Houston, 2013). ... The company is agitating for the Open Skies policy that will enable its flights to access US airports and total liberalization of the aviation industry across the major markets. Market forces affecting British Airways Several market forces affect the operations of British Airways across the world. The pricing decisions are influenced by the supply and demand of air travel services in the particular geographical market. The airline has attained economies of scale in North American and European markets and thus has been able to implement a low-cost travel plan through its Iberia subsidiary. Accordingly, the industry is characterised by formation of strategic alliances and partnerships such as the SkyTeam and Star alliances that dominate the European market. The airline has entered in to partnerships with major sporting teams, logistic companies and hotels in order to provide full services to its customers. The company is currently increasing its presence in key international cities and building its leadership position in London. Accordingly, the airline has embarked on delivering differentiated services and attaining superior customer value for longhaul premium customers. The airline must improve its margins through creating new revenues streams in order to remain competitive (Stonehouse & Houston, 2013). Business and cultural environment of British Airways British Airways operations must comply with the business and cultural environment prevailing in the external market. The airline operates in stable political environment in the North American market and European countries. However, the current political turmoil in several Asian countries has hindered the operations of the airline in the affected countries thus leading to a decline

Ethics and the Criminal Justice System Essay Example | Topics and Well Written Essays - 250 words

Ethics and the Criminal Justice System - Essay Example If, in this case, I would have arrested the person that I pulled over and placed them in a cell until tomorrow because I felt that this person was a threat to the public, than I must do this with this police officer also. It really has nothing to do with whether he is a police officer but whether my belief is that he is a threat to the innocent. Does being a drunk police officer make him less of a risk Maybe. Because he is a police officer he may go home and sleep it off and show up for work tomorrow but he may also decide to drink again and if he kills someone his incident is no registered because you sent him home. Have you then protected the public The answer of course is no. There are many ways to reconstruct this case because we want to say it is alright to do this. We believe somehow it is different because he is a police officer but the bottom line is, he is a danger to the innocent just like everyone else who drives drunk. The only way to make this decision correctly is to make it following the above Code of Ethics. If we do that we will not find ourselves second guessing what we should do. So I return to my original answer. No, it is not ethical to take off the cuffs and send him home in a cab.

East Asian Buddhism Essay Example for Free

East Asian Buddhism Essay The Ghost festival, the second most important festival of the year, is an event in which features of Buddhism are most relevant in Chinese culture. The ritual, by essence, belongs to the living and the dead – it creates a harmony between the two, as well as that between the individual, society and nature in its performance. Its Chinese term, Yu lan pen hui, is composed of the foreign word â€Å"yu lan† that refers to the pitiable fate of those hung upside down in the prisons of hell and the Chinese term â€Å"pen† which indicates the bowl in which offerings are placed. As the story of Mulien recorded in the Hungry ghost sutra represents, the festival synthesizes elements of Indian Buddhism into the indigenous concepts of China. Stephen F Teiser essentially captures this quality when he descirbes it as â€Å"China was made more Buddhist and Buddhism was made more Chinese. † Because the Yu lan pen jing is a key text in the development of the Buddhist rites in the ghost festival that is held in the seventh month of the lunar calendar, it will be examined to observe the blending of the two values. The Ghost Festival Sutra (also known as Yu lan pen jing), which was written in the sixth century, is peppered with traces of Buddhism attempting to integrate into Chinese life. Its first few lines become all the more significant when considering that they were not present in the oldest narrative forged approximately eighty years earlier that serves as the basis of the ghost festival, The Sutra on Repaying the Kindness by Making Offerings (also referred to as Bao en feng pen jing). As Alan Cole, Professor of Religious Studies at Lewis and Clark College cites in his book Mothers and Sons in Chinese Buddhism the Ghost Festival Sutra, Buddha pronounces these words as Mu Lian explains his failure in feeding his mother: â€Å"Even [you cannot achieve this feeding] though your filial submission resounds [everywhere], shaking heaven and earth. Neither the gods of heaven nor the gods of earth nor the evil demons of the heterodox [sects], nor the Daoist masters, nor the four heavenly kings can achieve this either† (Cole 88). Primarily, this passage directly highlights Mu Lian’ s filial affection – as Cole points out, he is endowed with the honor of being praised by the Buddha as someone whose filial submission â€Å"[shakes] heaven and earth,† which indicates that Mu Lian is considered to be the paradigm of filial piety (89). This addendum could be construed as an adaptation to the Chinese ideal, in which filiality is of the essence. More importantly however, the second half strongly suggests that the Buddhist institution has the sole rights to perform such form of ghost festival. The writers deem the non-Buddhist religious specialists – including all other gods and Daoist practitioners to be incapable of achieving the feeding of the dead (Cole 89). This reflects the increasing competition between the Buddhists and Daoists over crafting such offerings. The mix of Chinese and Buddhist ideas is also manifest in Buddha’s explanation of the reason for â€Å"the food enter[ing] [Mu Lien’s mother’s] mouth †¦ chang[ing] into flaming coals, so in the end she could not eat† as cited by Stephen F Teiser (Teiser 50). The Buddha states that his â€Å"mother’s sins are grave† (50). This directly refers to the Indian notions of Karma, signifying that his mother’s actions in previous lifetimes have led her to her current state. The second half of the Yu lan pen jing further denotes the filial theme, but emphasizes that it can only be fulfilled using Buddhist ritual means, by making offerings to the Buddhists. As Cole puts it, filial devotion is evidently â€Å"equated with being a good Buddhist† – this can be observed for instance, in the Mu Lian’s question to the Buddha shown in the following quote from Stephen F. Teiser’ s translation of the Sutra in his book The Ghost Festival in Medieval China: â€Å"But all of the future disciples of the Buddha who practice filial devotion, may they or may they not also prevent yu-lan bowls as required to save their parents as well as seven generations of ancestors† (Teiser 52). This again concords with the Chinese essentiality of filial affection, which â€Å"surpasses all other ethics in tis historical continuity† as Ho describes in William Lakos’ book Chinese Ancestor Worship (Lakos 52). Moreover, as translated by Teiser, the final passage states the desired relationship between the ritual and the Chinese society in affirming that â€Å"kings of states, princes, sons of kings, great ministers, counselors, dignitaries of the three ranks, any government officials or the majority of common people who practice filial compassion† are required to perform the ritual. This again underlines the explicit connection that the Sutra draws between performing the ritual and being filial. As Cole coins it â€Å"if you are to be filial, you perform this 7/15 Buddhist offering regardless of who you are in Chinese society† (Cole 93). In this respect, the text places the date 7/15 as the center of discussion on Buddhist filiality, characterized by the duty to save one’s parent and the necessity to make offerings to the Sangha. The festival reveals the syncretic character of Buddhism with Chinese social and cultural systems. Buddhist myths and rituals exist simultaneously with the Chinese indigenous forms of ritual and conceptions of society. The ghost festival also offers a solution to the problem of the ascetic way of life of Buddhism that imposes on Chinese culture that resounds family values. While opponents have long condemned the Sangha for fostering otherworldliness, the celebration integrates those who have chosen the ascetic path to participate in the well-being of their ancestors. As noted in the canonical source of Yu lan pen sutra as translated by Teiser, the Buddha orders â€Å"the assembled monks of the ten directions should chant prayers on behalf of the family of the donor for seven generations of ancestors† (Teiser 52). The ritual hence by nature, accepts monasticism and more importantly appoints it as a central aspect of the life in the community – the participation of the monks is pivotal to the salvation of the ancestors. Their ascetic energy is especially effective during the ritual because the full moon of the seventh month designates the day on which Sangha has finished its three-month summer retreat during which they â€Å"release themselves† through meditation, meaning the energy has been accumulated during the period (Teiser 4). In a larger sense, because the festival takes place at the time of the fall harvest, it can be interpreted as not only a symbol of the passage of priests and ancestors to new forms of existence, but also of the â€Å"completion of a cycle of plant life† (4). Their role came to entail a state level importance in the seventh century when the practice was established as part of Chinese state religion, rituals being performed for the benefit of imperial ancestors. The vitality of such function, rather than being confined to local cult, assured the cult to survive into the modern times (5). An irony arises from this ritual – wandering ghosts as well as settled ancestors are recipients of the offering. Ancestors contrast with the concept of ghosts. In his book Unities and diversities in Chinese Religion, Robert P. Weller explains that ghosts are socially marginal beings that lack â€Å"both social standing of the gods and the kinship standing of the ancestors† (Weller 60). In contrast, ancestors re deemed to have â€Å"permanent wealth and power† in the community at large – they were more than a religious concern, involving both social and political implications and upholding â€Å"indispensability in the socio-political realm† (Lakos 32). Their worship serves as a cornerstone for the ancestor-family-kinship system. This idea is well supported with the traditional Confucian view. As sociologist Hugh Baker puts it in Teiser’ s article, â€Å"other people’s dead were of little concern, the only dead to be worshipped were one’s dead and ancestors† (Teiser 60). This view corresponds to those of the defenders of indigenous traditions like Yen Chih-t’ui who assert that the solidarity of ancestors is the solely valid aspect of the celebration – they disapproved of the offerings for the hungry ghosts. Comparably, others consider the ghosts as the only recipients of the offerings, claiming that including the ancestors as the recipients were aimed to adapt the religion to the dominant, yet ultimately non-essential, cultural values (60) – their emphasis is on the Buddhist deliverance from the six paths of rebirth. This stark contrast is deemed to create a conflict between the Buddhist idea of ephemerality and Chinese social solidarity. Interestingly, the two concepts are able to be reconciled to form a bigger whole. In fact, historical records clearly reveals that both entities were served. As Teiser cites from the yun lian pen sutra, the Buddha orders the Sangha to release themselves â€Å"for the sake of seven generations of ancestors, your current parents and those in distress† (61). In his article â€Å"Ghosts and Ancestors in Medieval Chinese Religion: The Yu-lan-p’en festival as Mortuary Ritual† from the book History of Religions, Stephen F. Teiser tackles the controversy by construing the ghost festival as rites of passage. This means that the ritual allows the individual to undergo a transition from one social group to another. He or she hence leaves one â€Å"world† and joins another, with liminal period in between (Teiser 52). The celebration imbues in the dead a sense of regeneration and rebirth, through the cycle of seasonal festivals (58). In this respect, both the marginal state of the ghosts and the settled group status of the ancestors are imperative aspects of the entirety of the process. While both sides are different, they are by ritual structure, on the same side, hence by no means contradictory. Anthropologists tend to describe this as the ideas the yin and yang aspect – the fundamental basis of Chinese philosophy- of death: two seemingly opposing sides that in fact complement each other to a unitary process. Acknowledging the mutual existence of ancestors and ghosts reflects the dual nature of the hungry ghost festival. Several other views prevail in appreciating the duality of the yun lan p’en. The ritual can also be interpreted as a practice that allows a new form for an old practice – as In de Groot contends, Buddhism has offered Chinese culture with an â€Å"exotic edifice† of ritual that concords with the Chinese â€Å"extreme concern for the destiny of the dead† (62). Another perspective relies on the Chinese practicality to explain the seemingly contradicting nature of the ritual. As Holmes Welch explains, the Chinese cult exercises both aspects of the practice like a â€Å"prudent man dealing with the unknown,† since there is no way of knowing which version of the afterlife is true. This results in the form of ghost festival, which ensures that the rites of both versions are engaged (62). Essentially however, the practice recognizes the immortality of the group – as demonstrated by the ancestors – in the face of death – the ritual by nature is aimed to place the deceased as a part of the structurally unchanging king group and compels all of the members of the group, both living and dead, to gather for a communal meal (Teiser 64). One does not have to dominate, suppress or reduce the other. Understanding that these concepts are not mutually exclusive allows for an appreciation of the bigger framework of the festival – one that is full of seemingly contradictory ideas such as Buddhism and Chinese cult, ancestors and ghosts, life and death. Hence the coexistence of the ideas in the ritual are not an irony but rather a paradox in that juxtaposing the two concepts sheds light to the value of the Hungry Ghost festival.

Promotions A Communication Link Between Buyers And Sellers Marketing Essay

Promotions A Communication Link Between Buyers And Sellers Marketing Essay The term Promotion and Sales are totally interdependent on each other. Promotion is a communication link between buyers and sellers. It is a function of informing, persuading, and influencing a consumers purchase decision. Promotional activities include: media advertising, direct mail, personal selling, sales promotion and public relations. A sale consists of marketing activities other than personal selling, advertising and public relations that stimulate consumer purchasing and dealer effectiveness. Sales promotion is a subset of promotion. In other words, sales promotion is not the same thing as promotion. Promotion is a much broader term. The Promotional mix works like a subset of the marketing mix, with its product, distribution, promotion, and pricing elements. With the promotional mix, the marketers attempt to create an optimal blend of various elements to achieve promotional objectives. The promotional mix requires a carefully designed blend of variables to satisfy the needs of a companys customers and achieve organizational objectives. I. Personal Selling :- is the oldest form of promotion. It is conducted on a person-to-person basis with the buyer. It involves the search for new prospects and follow up service after the sale. It is mainly face to face presentation and promotions of goods and services. Its more accurately described today as helping others satisfy their wants and needs. This direct form of promotion may be conducted: Public Relations and Publicity:- Public relations refer to a firms communications and relationships with its various publics. These publics include customers, suppliers, stockholders, employees, the government, the general public, and the society in which the organization operates. It is the management function that evaluates public attitudes and procedures in response to public request. Publicity is the marketing-oriented aspect of public relations. It can be defined as non personal stimulation of demand for a good, service, person, cause, or organization through unpaid placement of significant news about it in a published medium or through a favorable presentation of it on the radio, television, or stage. Of course, bad publicity can damage a companys reputation and diminish brand equity. Advertising has gone through five major stages of development: domestic, export, international, multi-national, and global. For global advertisers, there are four, potentially competing, business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximizing local effectiveness of ads, and increasing the companys speed of implementation. Born from the evolutionary stages of global marketing are the three primary and fundamentally different approaches to the development of global advertising executions: exporting executions, producing local executions, and importing ideas that travel.[24] Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximized. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moments provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad. The first step is of prospecting. Prospecting involves researching potential buyers and choosing those most likely to buy. That selection process is called qualifying. To qualify people means to make sure that they have need for product, the authority to buy and the willingness to listen to a sales message. A person who meets these criteria is called a prospect. In this approach you must learn as much as possible about customers and their wants and needs. In this gathering the information before you approach the customer is critical. As we said an example of CRM selling you would know which people are likely to buy or use it. In this the main idea is to give an impression of friendly professionalism, to create rapport,, to build credibility, and to start a relationship. Often the decision of whether to use a software package depends on reliable service from the salesperson. In the actual presentation of the CRM software, the idea is to match the benefits of your value package to the clients needs. Various companies provide sales proposal software that include everything from power point presentations to competitive analysis. During the presentation is a great time to use testimonal to The selling process isnt over until the order is approved and the customers is happy. The sales relationship may continue for years as you respond to new request for information. Salesperson realy needs to be providers of solutions to their customers and also needs to think about happen after the sale. The follow up step includes handling customers complaints ,making sure the customers questions are answered and quickly supplying what the customers wants. Steps involved in setting up a public relations programme Public relations refer to a firms communications and relationships with its various publics. These publics include customers, suppliers, stockholders, employees, the government, the general public, and the society in which the organization operates. It is the management function that evaluates public attitudes and procedures in response to public request. Publicity is the marketing-oriented aspect of public relations. It can be defined as non personal stimulation of demand for a good, service, person, cause, or organization through unpaid placement of significant news about it in a published medium or through a favorable presentation of it on the radio, television, or stage. Of course, bad publicity can damage a companys reputation and diminish brand equity. Public Relations has three steps:- Listen to the public: Public relation start with good marketing research. Change Policies and procedures : Businesses dont earn understanding by bombarding the public with propaganda, they earn understanding by having programs and policies and practices in their public interest . Inform people that youre being responsive to their needs: Its not enough to simply have programs in the public interest. You have to tell the public about those programs so that they know youre being responsive Public relations has more power to influence consumers because the message comes from source that is perceived as being more trustworthy. Advantages of Publicity: Creates a positive attitude toward a product or company Enhances credibility of a product or company Disadvantages of Publicity: May not permit accurate measurement of effect on sales Involves much effort directed toward non-marketing-oriented goals 5.Promotional techniques used to reach customers There are several Promotional techniques that encourage/stimulate customers to patronize a specific retail store or to try a specific product. These promotional techniques give various benefits/bonuses to customers and these are mainly classified as 1.Coupons: This is the most common technique which usually reduce the purchase price or offered as cash. Need to state the offer clearly and make it easy to recognize. 2. HandoutAwash in Coupons Looks at the volume of coupons (323 bn) and the poor redemption rate (less than 3%). Looks at more innovative media to deliver coupons (currently over 80% are delivered via the Sunday paper).in store by the products, as customers exit the store based on purchasesdiscussed delivering coupons to customers as they enter the store, using a card that swipes to indicate past purchases. Past buying behavior is the best predictor of future buying patterns Users only redeem coupons they would ordinarily purchase. 75% of the coupons are redeemed by consumers who would buy the brand already. . 3 Demonstrations: Excellent attention getters. Labor costs are usually high. 4. Frequent User Incentives: Major airlines, helps foster customer loyalty to a specific company. Credit card companies. Trading stamps-Co-ops back in England, foster retail loyalty. 5. Point of Purchase Display: Outside signs, window displays, counter pieces, display racks. 90% of retailers believe that point of purchase materials sell products. Essential for product introductions. Also with 2/3 of purchasing decisions made in the store, they are important. 6. Free Samples: Stimulate trial of product. Increase sales volume at the early stage of the product life cycle and obtain desirable distribution .Most expensive sales promotion technique. Not appropriate for mature products and slow turnover products. 7. Money Refunds/Rebates: Submit proof of purchase and mail specific refund, usually need multiple purchase for refund. Helps promote trial use, due to the complexity of the refund, it has little impact. Customers have a poor perception of rebate offered products. Used extensively in the Auto and Computer industry. 8. Premium Items: Offered free or at minimum cost as a bonus. Used to attract competitors customers,different sizes of established products. McDonalds Last summer the following tie-in premium programs. Casper with Pepsi, Pizza Hut, Choice Hotels Congo with Taco Bell Batman Forever with McDonalds, Kelloggs , Six Flags, Sears Pocahontas with Chrysler, Nestle, General Mills, Burger King Mighty Morphin with McDonalds Cents-off Offer: Strong incentive for trying a product-very similar to coupons, but are a part of the package. Consumer Contests and Sweepstakes: Consumers compete based on their analytical or creative skills. Must be accurate or you will anger customers/retailers. Sweepstakes are prohibited in some states. Conclusion From the above discussion of various Promotion and sales technique we conclude that promotion with advertising is a part of total system approach that lead to maketing principles. Promotion and sales are interdependent on each other. It helps to increase demand for the product with a view to increase the companys sale and profit.

Essays --

The slave narratives are a significant form of literature that stem from the experience of enslaved Africans in the United States. Male and female slave narrators wrote for the same purpose: to show that they deserved to live as free people in a free society. Frederick Douglass’ Narrative in the Life of Frederick Douglass: an American Slave stresses the importance of literacy and manhood to the slave male, Harriet Jacobs’ Incidents in the Life of a Slave on the other hand, opens a window to the life of a slave woman and we get to see that her motivation lies mainly with ensuring the wellbeing of her family. Both narratives give details of their experiences as slaves but express different turning points in their struggle for freedom. Two different scenes from their texts illustrate how far apart they are in terms of gender and tonality and yet so similar in their escape from slavery. In Fredrick Douglass’ Narrative, Frederick describes one of the major turning points in his life, which is his fight against Covey. In chapter ten of the Narrative, Douglass describes a scene when he returns to Covey’s on a Sunday morning with a root in hand. Covey speaks kindly to Douglass and Douglass begins to think that the root’s magical powers have worked. But on the following morning, Covey finds Douglass in the stable and tries to tie his legs but Douglass suddenly decides to fight back. He grabs Covey by the throat in order to keep Covey from whipping him. Covey is frightened and shocked and calls for other slaves to grab a hold of Douglass but they are unable to since Douglass unshakable. Douglass explains to Covey that he will not stand being treated like an animal any longer and the two men fight for two hours. Covey brags afterward that he... ... dresses and prepares to help fight the fire because she is would have been expected to do so as a slave. Both authors feel unaccustomed to their liberation but nevertheless they welcome a free life with open arms. Both Frederick Douglass and Harriet Jacobs endure great difficulties at major turning points of their lives. Douglass chooses to physically stand up to his slave master while Harriet escapes her master’s plantation to save her children. The turning points in their Narratives portray the similarities of the fight for freedom but they differ in the actions they take in their given situation. Thes4 turning points help define the kind of tone each author sets for their reader. Although, both autobiographies are written to show the battle between freedom and slavery, the authors produce different works, which embody the different gender role played by each.

Nuclear Waste Disposal Essay -- Nuclear Waste Disposal Environmental E

Nuclear Waste Disposal For over the last half century, the production and exploit of nuclear technology has spread into many areas of the current modern society and affects each individual in one way or another. Nuclear technology has become relevant in areas of the advancement of energy production, national defense, and also the medicinal field as well. But, along with the use of nuclear technology comes an added burden: nuclear waste. As defined, â€Å"Nuclear waste is the type of waste that results from the use and production of nuclear materials. As nuclear materials are produced and use up, one by-product of the process is a large amount of dangerous chemical elements.† In short, nuclear wastes are generated from spent nuclear fuel, dismantled weapons, and other products which many include the most dangerous chemical element, plutonium. As nuclear energy is being a more reliable source, we must find a way to properly dispose of it just like any other energy waste. The most important design item that we must consider in storage of nuclear waste lies in the shielding of its radiation. Currently, nuclear waste is stored in specially-designed, water-filled basins or dry casks at commercial power reactor sites or at one away-from-reactor storage facilities in 43 different states.. But as these are only temporary, The Bush Administration and the U.S Department of Energy have proposed a design for a permanent waste disposal which will place steel canisters containing the spent fuel to be stored within other steel canisters and buried horizontally in chambers 300 meters below the earth’s surface. In February of 2002, President Bush chose the site of Yucca Mountain (90 miles northwest of Las Vegas, Nevada) as the place to... ...ng methods to solve this problem. Hopefully efforts will be successful and the world will have one less worry in its already huge human waste disposal dilemma. Works Cited 1. Nuclear Issues Briefing Paper 49. â€Å"International Nuclear Waste Disposal Concepts.† http://www.uic.com.au/nip49.htm. 2/3/2005 2. â€Å"Nuclear Waste: Storage and Disposal Methods.† http://www.etsu.edu/writing/3120f99/zctb3/nuclear2.htm 3. Natural Resources Defense Council. â€Å"EPA loses Yucca Mountain court case.† http://www.nrdc.org/bushrecord/articles/br_1688.asp?t=t 4. Environmental Media Services. â€Å"Yucca Mountain Nuclear Waste Storage and Transport.† http://www.ems.org/nuclear/yucca_mountain.html 5. Brongers, Michiel P.H. â€Å"Nuclear Waste Storage.† Chem.480, April 6, 2002, www.utm.edu/departments/artsci/chemistry/NUwaste.htm

The Power of The Sea-Wolf Essay -- Sea-Wolf Essays

The Power of The Sea-Wolf Jack London’s novel, The Sea-Wolf, has many different interpretations. The story can be read as a combination of the naturalistic novel and the sentimental romance, both very popular around the turn of the century. London also brings into play literary naturalism, in which human beings are characterized as just another species in nature, subject to all of Her cosmic forces. The Sea-Wolf fits almost perfectly the archetypal pattern of an initiation story. Depth and interest are added to The Sea-Wolf by successfully integrating these three elements -- the combination of two popular genres, literary naturalism, and the initiation story. One of the characteristics common to most naturalistic novels is the theme of survival of the fittest. This novel is very much in concordance with this theory, set up by Charles Darwin and his theory of natural selection. Both Humphrey Van Weyden and Maud Brewster are individuals who have never known physical hardship. They are both people "of the books", and find themselves in a foreign environment when stranded on this boat with a "regular devil" (49), Wolf Larsen. Humphrey Van Weyden, after going through an "initiation process" to be discussed later, finds himself unable to remember clearly anything else. "It seems as though I have lived this life always. The world of books is very vague, more like a dream memory than an actuality. I surely have hunted and forayed and fought all the days of my life" ( 229). Humphrey makes an almost perfect allusion to Darwin's survival of the fittest idea when talking to Wolf Larsen, "You were once, and able to eat, as you were pleased to phrase i t; but there has been a diminishing, and I am now able to eat you" (249). Even Maud ... ...led Hump. Hump survives this so-called "ordeal" and makes it to third stage of the initiation process -- the return to the group. With the beginning of this stage the initiate is transformed. "Hump" becomes Mr. Van Weyden, as Wolf Larsen promotes him to first mate to replace Johansen. He is now accepted as part of the group and he, unlike Larsen, has good rapport with all the crew members. After this last stage is complete is when he gets up the courage to flee the Ghost and Larsen, and run away with Maud Brewster. The Sea-Wolf is one of the richest, and most interesting, novels ever written. Jack London has used a variety of literary techniques to bring his story to life. Through the combination of two popular genres of the time (naturalistic and romance), the use of the literary naturalism, and the story of an initiation, London brings the characters to life.

Diseases and Conditions of the Endocrine System Essay

Assignment: For each scenario that follows, explain how and why you would schedule an appointment or suggest a referral based on the patient’s reported symptoms. Be sure to first review the â€Å"Guidelines for Patient-Screening Exercises† found on page iii in the Introduction section of your Workbook. 1. A male patient calls for an appointment. He reports experiencing the sudden onset of excessive thirst and urination. He says that he is thirsty all the time and cannot seem to get enough to drink. How do you respond to this phone call? 2. A female patient calls the office and says she thinks she has swelling in her neck and is beginning to experience difficulty swallowing. How do you respond to this phone call? 3. An individual calls the office stating he is experiencing periods of rapid heartbeat and palpitations, insomnia, nervousness, and excitability. He states that despite excessive appetite and food ingestion, he is losing weight. How do you respond to this call? 4. A woman calls the office stating that her husband, who has been diagnosed with diabetes, is experiencing excessive thirst, nausea, drowsiness, and abdominal pain. She just noticed a fruity odor on his breath. She wants to know what to do. How do you respond to this call? 5. A patient calls the office saying she has started experiencing weight loss, excessive thirst, excessive hunger, and frequent urination. She also tells you her mother and aunt have diabetes. She says she just does not feel right. How do you respond to this call?

Le Coq Sportif

Governance of le coq In 2005, a Swiss Holding buys the brand Le Coq Sportif. Indeed the results of the brands were well below the desired expectations. With the partnership of Sir Robert Louis Dreyfus, a great Swiss businessman who was leader of the group including Adidas, Le Coq sportif sees the opportunity for a fresh start with this strategic alliance for the future. Airesis immediately set up a plan to revive the brand that demonstrates the strong interest of the group to give new life to this legendary French brand.Here is a chart explaining the governance of the brand Le Coq Sportif since it creation (1882) until the takeover by the Swiss holding Airesis. Few words about Airesis: Historic part: HPI Holding AG is a name that marked the industrial history of western Switzerland since 1920, date of creation of the company. Hermes Precisa International (formerly Plants Paillard) has built its success on the production of typewriters Hermes known internationally. Since 1981, the hol ding company HPI has been used as an investment vehicle for investments in new technologies that have suffered damage in the industry with full force in early 2000.Currently, there are eight entries all together in the sub-holding A2I SA. In 2004, reducing the part value of its shares cleaned up the company. A capital increase of the arrival of four participants (the Boards & More group, the group Fidexpert, group and society Ouat Hazard Properties SA). These arrivals have been extraordinary for the group which has restored and a new life HPI Holding AG, which has since become Airesis. The majority shareholders (Sirs: Robert Louis-Dreyfus, Yves Marchand and Marc-Henri Beausire) then set up the new company strategy: active management of its investments in private equity and residential property.Today the group owns brands such as: * Le Coq Sportif * Fanatic * Ion * North Kite boarding * North Sails Windsurf Here we are going to explain few words about each brand, because most of them are unknown. Fanatic: In 1999, leaving his first kite a board, Fanatic has to believe in this new trend. With its history in windsurfing, the company was able Fanatic showcase its expertise to make its entry into the sport in the making. Ion: In spring 2005, Boards & More brand launches Ion.The technical skills of the mark are highlighted in the wet suits, neoprene accessories, harnesses, a range of clothes and carrying bags, all items used in sports on the water. North Kite boarding: Kite boarding world leader. North Kite boarding has entered the market in 2001 and became leader. This brand has a very good technical level recognized. North Sails Windsurf: The company specializes North Sails sailboat U. S. and world number 1 in this sector. Boards & More has acquired the exclusive license for the sail of surfboards since 1981.Its strategic axis is oriented technique and style. Since late 2005, Robert Louis-Dreyfus, former owner of Addidas and Yves Marchand, who was the boss of the three stripes for France, have gained a foothold in the business and have made some good seeds to make: 10 million euros through the Swiss investment fund Airesis. And some big marketers have been poached in market heavyweights such as Reebok, Nike, Puma and Quicksilver†¦ For example, the arrival of Antoine Sathicq, former CEO of Adidas, which was transferred to the head as general manager of Le Coq Sportif.After joining Adidas in 1997 as director of sales, this former Procter & Gamble, aged 44, joined a new team of Le Coq Sportif establishment since its acquisition by Airesis. A team already marked by the culture of this Adidas Swiss investment funds: Airesis is held by Robert Louis-Dreyfus, former CEO of Adidas France, Marc-Henri Beausire and Yves Marchand, former CEO of three stripes. The latter assumed the presidency of Le Coq Sportif, replacing Olivier Jacques, former majority shareholder. Antoine Sathicq therefore had the task of launching again the Coq Sportif.Porterâ⠂¬â„¢s Five Forces: Sportswear Industry Internal Rivalry – Fierce Competition Adidas,Reebok, Nike – Mature Industry – Mostly Non-Price competition – Differentiation strategy Threat of New entrants – Capital Intensive – Strong Brand Following Economies of scale – High R & D Costs – Industry in consolidation phase Supplier Power – Raw Materials are abundantly available – Cheap resources commodity items – Cheap labor on the East World. Buyer Power – Everything depends on Customer Preferences – Price sensitivity issues – Growing power of retail chainsSubstitutes * Other types of products from other brands * New brands that make the sport more ready to wear high-end (15 Serge Blanco, Eden Park †¦ ) * Entertainment brand to substitute to sport activities (Reading, video games†¦) Internal Rivalry – Fierce Competition Adidas,Reebok, Nike – Mature Industry – Mostly Non-Price competition – Differentiation strategy Threat of New entrants – Capital Intensive – Strong Brand Following Economies of scale – High R & D Costs – Industry in consolidation phase Supplier Power – Raw Materials are abundantly available Cheap resources commodity items – Cheap labor on the East World. Buyer Power – Everything depends on Customer Preferences – Price sensitivity issues – Growing power of retail chains Substitutes * Other types of products from other brands * New brands that make the sport more ready to wear high-end (15 Serge Blanco, Eden Park †¦ ) * Entertainment brand to substitute to sport activities (Reading, video games†¦) Explanation: 1. Internal Rivalry * Fierce competition: In effect in the sportswear industry, there are many competitors.Two leaders have the most important share value on the market (Nike and Adidas). The competitors are smaller than the two big groups, whic h have much money to invest in marketing investment, and can develop easily than the smaller. * Mature industry: In this market, it’s difficult to innovate much more than today. The innovation exists for sure but it comes from details. It’s really hard to find for the company the perfect innovation. However companies works hard and try to find the best innovation possible to increase their share value. Mostly non-price competition: In this market, the price war doesn’t exist. In effect the competition between companies comes from the marketing, brand image and innovation (sometimes) but not on the price. All the brand are close and cannot compete on the price. * Differentiation strategy: A differentiation strategy will pursue a unique position among your competitors. The aim of the strategy is for the business to become unique in the minds of its customers. For this reason, a small business needs to create a product offering that is somehow unique.Uniqueness can be achieved through different factors like design or brand image, technology, customer service or other attractive features. 2. Threat of new entrants * Capital intensive and strong brand: It is as very capital-intensive industry. Even though it would not be difficult for a new company to obtain the raw materials and the labor needed to produce shoes, there is almost no chance for them to gain popularity in such a mature industry with some of the strongest brand names in the world. Brand loyalty is extremely strong and it would be very hard for a new entrant to â€Å"steal† loyal customers from the already existent players. Economies of scales: Economies of scale play a huge role as well and the bigger players have an advantage of producing the products at a lower price than compared with newer entrants. As the output is bigger and the fixed costs of factories, machinery, marketing and R&D will be decreased per unit. Both marketing and R&D constitute high costs and since new entrants will not be able to take advantage of the economies of scale they will be less competitive. * High R&D costs: It means that it’s necessary to invest in R&D if they want to compete against others brands.It’s a survival question in this market. * Industry in consolidation phase: The industry itself is in a consolidation phase and only the big ones will survive. The large companies are strategically and constantly acquiring smaller companies. Some of the most popular acquisitions include Reebok by Adidas, Converse by Nike. Small companies are bought before they become a threat to the bigger ones and before they have a chance to gain market share. In other words, it is impossible to grow in this industry because someone will take over your company. . Substitutes * Other types of product from other brands: Each company has the same product (shoes, tee-shirts, socks†¦). If the customer is not satisfied with one product, it’s easy for him to go in anothe r brand and acquire something close to the first purchase. That’s why each company has to be aware of what it sells and what is the customer’s reaction. * New brand with different strategies: As said in the PORTER’s analysis, today there is some sport brand which are producing apparels but higher than the best known.For example the brand Quinze of Serge Blanco, famous in the rugby world is producing clothes which are expensive than Nike for example but not with the same quality. This kind of brand products with another savoir-faire and the price are not the same but the customer can be attracting to try it. * Entertainment brand: To have fun today and doing something else than working, the customer has plenty of substitution products. The customer can read and there are many brands, which allow reading. Video games are product to entertain people (Sony, Nintendo†¦) . Supplier power * Raw materials and cheap resources: Typically apparels and shoes are manufa ctured using major raw materials cotton, rubber, and foam. All of these materials are commodity goods. In other words, the suppliers do not have the power to bargain the price of their product, since there are numerous suppliers. Hence the supplier power is low. However, there has been some standardization of production in the industry due to growing concerns of labor practices of the suppliers and manufacturers.These practices have been damaging the image of some companies including Nike. Therefore, the big companies prefer to work only with approved manufacturers and suppliers that are known to follow these labor standards. Both Adidas and Nike have created a system to ensure that all the high quality of the product, the working conditions, and the distribution are at high standards. Therefore, suppliers are trying to establish themselves as reliable because once they gain Nike as a customer they know that they will request enormous volumes. However, to reach this level, the suppl ier needs to make investments in their facilities to improve working conditions and many suppliers cannot afford to do so. * Cheap labor: Many people works for â€Å"nothing† in the eastern countries, in Asia to be precise. Competition against the labor cost is impossible and many company delocalize the production abroad to reduce costs. 5. Buyer power: * Everything depends on customer’s preferences: The customer has the choice to buy product in retailing store with general brand or he could go to the special store, branding store as Nike store or Adidas store to get a product.It’s a question of desire and where the customer lives too. * Price sensitivity issue: In the general retailer store, prices are lower than official store. That’s why some customer prefers to go in retailer store and purchase product for lower price and maybe get more compare to the official store. * Growing retailer store: More and more retailer store open and sell apparels and sho es from all sportswear brand. The customer has a lot of choice today and can choose whatever he wants and with his own criteria.

To what extent was the USA a Divided Union in the years 1941-1980?

Politically the USA has always been a democracy, with an allowance for all political parties to express their opinions. But there have been times in the aforementioned decades from 1941-1980 where political beliefs, like socialism and communism have been feared in the government to such an extent that McCarthyism was allowed to become mainstream in the 1950's. This fear was so great that people were tried and prosecuted on false allegations, and that based on these lies most were sentenced to jail, and some were even killed, like the Rosenbergs. The Rosenbergs were nuclear scientists who during the Second World War, while the USA was allied with the USSR, gave some non-classified information to the Soviets. They were tried and executed in 1953. True, some of the accused were indeed communists, or had communist beliefs, but none of them had ever done anything to jeopardise the security of the USA, nor had the power to. Also in the American political system there did not exist anyone to represent the minority blacks, as they did not have the power to vote until the 1965 Voting Rights Act, and even then there never was a black president voted into power as there is still a certain amount of non active racial discrimination in the American governmental system till the 1980's. Socially, Racism has always existed between the minority WASPs who hold the power in America and other racial groups, mainly the black American population who were originally brought to the USA as slaves. This discrimination on basis of skin colour was against the American constitution, and should have been illegal, but it was legalised with the inception of the ‘Jim Crow' laws. These sets of corrupt racist laws had many preposterous clauses such as the ‘grandfather law' and others, which basically denied black Americans of their inalienable civil rights. This started the Civil Rights movement, but one case of racial discrimination was the trigger. This was the Montgomery Bus Boycott of 1955 in which the black American majority bus users boycotted the bus service on command of Martin Luther King, later to be the leader in black civil rights. His movements gained many successes, such as the pre-mentioned 1965 Voting rights Act, which outlawed the discrimination of voting on basis of race, and most importantly the Civil Rights Act of 1964, which gave black people the equal rights to do whatever they pleased, and gave them equal employment opportunities. Other more radical black American movements also came into being, such as Black Power, with the Black Panthers being the main case. This movement charaded in the guise of militants, wearing a uniform and carrying unloaded guns, to show that they would use violence if needed, but they were indeed a charity organisation, providing shelters and soup kitchens for the poor. They were feared because of their leftist beliefs and were hunted down by the FBI. Protest movements later became much more common in the 60s and 70s, following the lead of the Civil Rights movement. The Women's Movement fought for equal rights based on sex and won their legal battle. The student movement generally rebelled against the norm, but they mainly protested against the Vietnam War as they felt there was no need for it. The Native Americans were the most disadvantaged minority, but their formation of AIM was a success in itself, and they still to this day fight to try and regained their lost balance of life. Economically the USA has prospered, but not all parties in the USA have taken their share of prosperity. There is an increasing underclass, stuck in a vicious circle, with no education, therefore no employment, and no employment, therefore no money. This still mainly made up of black Americans living in the slums and ghettoes of modern day America. Also up to the 1970's black Americans and women were discriminated against in the workplace, and their chances of getting jobs were minimal. Many different cultures exist in the USA, mainly because of the largely immigrant population. This brings a lot of different cultures into the mainstream, creating such phenomenon as hippies. These people follow strange religions and practises, completely ignoring the age-old idea of civilisation and ‘pop' culture. The government liked to think of things the ‘American way', a father coming home from work to his wife who has baked him and his children an apple pie, but in most cases this almost ceased to exist, swamped by the counter-culture of drugs and outlandish clothes. Overall I think that the USA was a greatly divided union in the decades from 1941-1980, and that this was destined to be in a new land full of immigrants from different societies, races and creeds.

Paterson Grading

A General information: Job Evaluation principles SECTION B Job Evaluation procedure and system application Job Evaluation system overview Job Evaluation procedure SECTION C Job Evaluation System Rules Job Evaluation Terminology SECTION D Skill level Factor points and assessment Page 12 Page 15 Page 7 Page 8 Page 5 Page 5 Page 6 Page 3 Page 4 Job Evaluation Guideline 2006 2 SECTION A A. GENERAL INFORMATION WHAT IS JOB EVALUATION? Job evaluation is the rating of jobs according to a specifically planned procedure in order to determine the relative worth of each job.AIMS OF JOB EVALUATION The Primary Aim To determine the â€Å"intrinsic† worth of jobs, based on systematic assessment of the degree of complexity of job content and requirement, and to do this independently of any pre-conceived standards of remuneration and without regard to the qualities and performance of the actual personnel who perform the jobs. Secondary Aims †¢ To relate jobs to each other in terms of their intrinsic worth, and hence to determine relative complexities of different jobs and a rational job structure within an organisation. To provide a rational basis for equitable remuneration (pay and benefits) within an organisation, so that defensible rates of remuneration may be assigned to both jobs themselves and to the individuals who perform the jobs. The main elements of Job Evaluation are Organisational Structure A diagrammatic representation of jobs in the organisation indicating the line of authority/ control to enable an understanding of the workflow and, reporting relationships, that exists within functional areas.Job Analysis A detailed observational and/ or questionnaire based study of a job using specific criterions to determine the role boundaries or key performance areas of positions. Job Evaluation Guideline 2006 3 Job Description A document describing the job purpose, duties, the job specifications, authority of the post and any physical or special conditions attach ed to the post. B. JOB EVALUATION PRINCIPLES The following principles are applicable to Job Evaluation. †¢ †¢ Always examine the job itself, and NOT the person doing it. Assume proper and competent performance of the job, in accordance with normal standards of the job. †¢ †¢ †¢ Evaluate the job â€Å"as is† not with regard to ideals or future projections.Reject any job description which is unclear. Evaluate from a consensus of opinion, not from the estimation of one person alone. Before an evaluation takes place, normal expectations and standards for the job must have been recognised and accepted by the job incumbent (s), the immediate superior and by management. This is done by signing the job description. Note: Job titles: Job titles are no indication of the complexity of a specific job as it is only a basic indication of its functional classification. Job content: Job Content eflects the different tasks performed in the job as expected by the organ isation from the job incumbent in order to achieve the organisational objectives. Skill requirements: Individuals perform differently in relation to job specifications. Therefore, individuals can be assessed at different levels of merit. This is outside the scope of job evaluation. Job Evaluation Guideline 2006 4 SECTION B A. JOB EVALUATION PROCEDURE AND SYSTEM APPLICATION TASK (TUNED ASSESSMENT OF SKILLS AND KNOWLEDGE) was originally developed in the early 1980’s and remains one of the most widely used evaluation systems in Southern Africa.It is currently the used for the evaluation of all jobs in the Sugar industry. B. TASK JOB EVALUATION SYSTEM OVERVIEW The T A S K Job Evaluation system has two dimensions to its application. The ‘SKILL LEVEL’ enables the job to be positioned on the structure and is assessed on specific characteristics which broadly describe applications, principles, knowledge associated with specific functional levels. There are five skill lev els: †¢ †¢ †¢ †¢ †¢ BASIC SKILL LEVEL DISCRETIONARY SKILL LEVEL SPECIALISED SKILL LEVEL TACTICAL SKILL LEVEL STRATEGIC SKILL LEVEL All jobs, once positioned into a specific skill level are evaluated using four factors Complexity: measures the different levels of difficulty in a job. †¢ Knowledge: measures the amount of know-how required in the job. †¢ Influence: refers to the interaction/ communication involved that results in changes to the way things are done. †¢ Pressure: refers to stressors inherent in the job. Each of the four factors are scored on a rating scale. The sum of the scores of the four factors gives a total score which translates into a T A S K grade. Job Evaluation Guideline 2006 5 There are twenty six grades in the T A S K system, 26 being the highest and 1 being the lowest.SKILL LEVEL BASIC DISCRETIONARY SPECIALISED TACTICAL STRATEGIC BAND DEFINITION Guided outcomes Procedural Judgements Diagnostic, analytical, interpretati ve procedures Strategy implementation Strategic leadership and vision GRADE 1-3 4-8 9-13 14-18 19-26 C. JOB EVALUATION PROCEDURE 1. Number each job description for ease of reference. 2. Place jobs within the different skill level, applying the skill level guidelines, depending on the content as recorded in the job description. 3. Assess the job using the factors, assigning a value from the factor weighting in accordance with the applicability of the job design to the factor definitions. . Add up the total number of points and convert to a T A S K grade using the conversion table. 5. Record the reasoning for the selection of the skill level and weightings allocated to each of the four factors. Job Evaluation Guideline 2006 6 SECTION C A. JOB EVALUATION SYSTEM RULES The following rules are applicable when using the system to evaluate jobs. 1. All guidelines in the box must be applicable in order to score within that box. 2. Scores within the box must relate to the degree of applicabil ity of the guidelines to the work content. 3.The points should relate to low, moderate or high degrees of applicability for the factors Complexity and Knowledge. 4. For Influence and Pressure, the points should relate to a partial or a full fit. 5. Always establish that information considered in the grading of a job relates to what is really required by the job. Guard against allowing the evaluation to be influenced by what the job incumbent may be able to do. 6. When deciding the skill level or factor points the highest work content should be considered, provided it forms a clear part of the job. 7.The points allocated for Complexity and Knowledge will generally correlate and should normally be within two points of each other. 8. A person who supervises another is graded at least one grade higher than the subordinate because of the supervisory aspects of the work. Other work is graded on its own merits, (See explanation of a supervisor in the terminology section). 9. A supervisory position always scores higher under Complexity than a subordinate position. A superior in the same discipline scores more under Knowledge than a subordinate. 10. A borderline score is one where the points are between grades within a particular skill level.The borderline score must be reviewed and if the score remains on the borderline the lower grade will apply, however, the higher grade may apply when making comparisons with other jobs within the organisational structure. Job Evaluation Guideline 2006 7 B. GENERAL TERMINOLOGY EXPLANATION Factor definitions FACTOR DEFINITION This is a measurement of the different levels of difficulty required to be performed in the job. Typical indicators are COMPLEXITY the nature and type of guideline available, the extent of interaction involved in problem solving sequences, the courses of action or alternative solutions available.The amount of know how required in a job to allow an incumbent to cope competently with the work involved. This may be acquired through education and/ or training/ experience. Typical indicators include the duration of the KNOWLEDGE training/ experience required and or qualifications deemed to essential, demonstrated abilities from simple comprehension to interpretative application skills and, the straightforward identification of a problem through comparison against established measures or in depth investigative application to determine the applicability of solutions.The extent of influence is measured by the effects or INFLUANCE changes that occurs through the provision of information or advice and/ or exercising persuasion to accept courses of action. This refers to the stressors that are inherent in the job and PRESSURE can be either mental, physical or both. Typical measures are the nature of the workflow, interruptions from normal activities, uncertainty in outcomes. Job Evaluation Guideline 2006 8 System terminology explanation SKILL LEVEL TERMINOLGY EXPLANATION Condition of been active. Mos t basic sequence of work elements. The skills are acquired through watching EXAMPLELifts; tightens; loosens; picks; packs; cuts ACTIVITY demonstrations and repetition results in improvement. Outcomes are known and any deviation can be immediately BASIC recognised. A OPERATION sequence of ACTIVITIES that produces a prescribed end result. To each activity there is a logical start and finish with a relationship to the next activity. Counting and packing; sorting; delivering; filing Preparing and A sequence of OPERATION which results in an integrated required end result. The operation will follow in a DISCRETIONARY ROUTINE logical order and it is essential that each step is performed to enable the next step. ompleting correspondence; recordkeeping; receiving, recording and communicating; setting, operating and adjusting. Interpreting requirements, An arrangement of relationship with an input, throughput and output phase. SPECIALISED SYSTEM Routines are interrelated within each phase and across the phases and, produces a desired end result. setting, operating, troubleshooting and problem solving, adjusting and checking/ evaluating an outcome. Human Resources Management, Engineering; Operations Management; Financial Management Advanced knowledge in a distinct area of study.Understanding the complete theory, techniques and practices which TACTICAL DISCIPLINE requires innovative applications and interpretation and determination of future impact/ consequences. Job Evaluation Guideline 2006 9 SKILL LEVEL TERMINOLGY EXPLANATION A distinct part of an organisational structure which comprises of a single discipline or multiple discipline striving towards major outcomes. the accomplishment of EXAMPLE Operations; Technical; Research and Development; Quality Control FUNCTION objectives and plans and contributing to functional/ organisational Job Evaluation Guideline 2006 10 SECTION DA. SKILL LEVEL GUIDELINES SKILL LEVEL ONE: BASIC SKILL LEVEL This skill level is that which is developed with a limited amount of training. The learning period is short and usually consists of following instructions or watching demonstrations of the work to be done. Competence is attained through repetition of the work during the initial training period rather than through further experience. Characteristics 1. Very little training. 2. Decides on the speed of operation. 3. Taught exactly what to do. 4. Direct instructions communication involves simple words. 5. Equipment or tools are specified. 6.Supervision is normally close or readily available. 7. Jobs can be performed without the knowledge of other jobs. 8. Deviations from instructions not permitted. 9. How the activities/ operations are to be performed has been decided upon. Confirmation guidelines knowledge which provides the ability to follow on the job instructions and/ or training. At the lowest level instructions are given for the activities or operations to be done. Immediate guidance is more remote at the higher l evel. The complexities are at such a level that the activities or operations can be taught very quickly and are easily learned.Courses of action are prescribed with no deviation permitted. Simple demonstration of the activity or operation is sufficient to enable the undertaking and completion of requirements. Results are immediately visible or known within a very short time period. Job Evaluation Guideline 2006 11 SKILL LEVEL TWO: DISCRETIONARY SKILL LEVEL At this level there is a certain amount of discretion or judgement involved. It therefore follows that additional training/ experience and practice is needed following the initial training period.The skills are acquired through a learning period and developed by constant application and correction until operations become routine. Characteristics 1. Not everything can be taught during the training period. Additional experience is required. 2. Judgement or discretion is required in choosing the most appropriate courses of action fro m prescribed alternatives. 3. Decides how the routines/ operations are to be performed. 4. Discretion as to which tools/ equipment to use. 5. Decides on the correct action by selecting from a number of preset courses of action. 6. Knowledge of routine(s). 7.Formulae and limits are given or prescribed. Confirmation guidelines Additional training and experience beyond the initial training period is required to carry out a job competently at this skill level. Competency comes only after exposure to a series of new situations which builds confidence in the know – how required in the job. Complexities are those found in routines where alternative courses of action needs to assessed for applicability to a given situation. Job Evaluation Guideline 2006 12 SKILL LEVEL THREE: SPECIALISED SKILL LEVEL This level of skill is usually reached after years of experience and/ or training.This level is such that routines which have been learned can be used or varied to achieve the desired end result. A full understanding of the system within which this skill level operates is essential in order to determine what is required in differing circumstances. Ability to recognise cause and effect is necessary. Characteristics 1. Works within established rules, regulations, policies and practices. 2. Decides how best to achieve required end results. 3. Concerned with routines that are established within a system. 4. Sums up the requirement of a situation and decides which routine (procedure/ technique) to use. . Devises or introduces new routines within a system. 6. Concerned with how established organisational and departmental rules will apply. 7. Supervised in terms of end results, not routines or operations. 8. Must understand the interrelationships of routines within the system and the implications of change. Confirmation guidelines knowledge required is of a specific nature gained through years of training and experience. This is coupled with an intelligence level sufficient to understand how to diagnose problems and to choose and/ or modify routines to deal with them.The complexities at this level are due to the need to be able to sum the requirements of a situation and to determine what to do. Because problems do not have the same pattern the method of dealing with them must be varied. Job Evaluation Guideline 2006 13 SKILL LEVEL FOUR: TACTICAL SKILL LEVEL This level of skill requires conceptualisation of future action or needs in order to formulate short to medium term plans for within a discipline or function. Advice, recommendations and/ or the management or tactical use of resources specific to the job are features at this level.Positive interpretative skills and innovative plans are essential as the framework or ground–rules either do not exist or else are vague. Characteristics 1. Decisions governed by master plan, programme or budget. 2. Decisions require independent reasoning. 3. Decisions often involve optimum allocation of resources to support plans. 4. Sets precedents, creates rules. Must consider the consequences arising from rule making. 5. Works from first principles in developing new concepts. 6. Knowledge of a discipline/ function. 7. Results of areas under control co-ordinate with those of other areas. 8.Translates overall company plans into working decisions for or within a discipline/ function. 9. Decides on unique situations not covered by precedents. Confirmation guidelines Knowledge and experience of a discipline or function with the ability to understand the significance of strategically important areas of the organisation in the medium term. Complexities are due to the need to interpret strategic requirements and form conclusions. Jobs at this level provide the interface between the specialised and strategic skill levels and therefore involve forward planning, organising and conceptual problem solving.May provide input for strategic planning. Job Evaluation Guideline 2006 14 B. FACTOR ASSESSMENT A ND POINTS SKILL LEVEL ONE: BASIC SKILL LEVEL COMPLEXITY 1 2 3 4 5 6 A number of activities or operations. These are performed following direct instructions or initial demonstrations. Operations of a varied nature. A minimal degree of latitude allowed as guidance is not always available to deal with problems as they arise. KNOWLEDGE 1 2 3 4 5 6 Knowledge and understanding, sufficient to follow instructions and/ or demonstrations of the activities/ operations to be performedKnowledge and understanding of the relationships of the activities involved within the operation (s). Understanding of basic written words/ number recognition followed by training and/ or repeated exposure to the operations. INFLUENCE 1 2 3 4 Influence on others is co-incidental, being limited to contact with them. Interaction with others and dealing with information or product/ equipment problems. PRESSURE Steady flow of light to medium work with occasional peak periods and/ or minimal stress involved. 1 2 3 4 Med ium to heavy physical effort and/ or important deadlines to meet.Physical effort guideline Light: Medium: Heavy: less than 5 kg 5-20kg over 20kg Job Evaluation Guideline 2006 15 SKILL LEVEL TWO: DISCRETIONARY SKILL LEVEL COMPLEXITY Operations in one well established straight forward routine. The operations are generally repetitive. Job parameters and guidelines for resolving problems are defined. 7 8 9 10 11 12 13 14 15 A variety of routines of which some operations may be non repetitive. Guidelines for resolving problems are not readily available. A variety of routines, some of which are diverse. Problems arise which have to be resolved without the availability of specific guidelines.KNOWLEDGE 7 8 9 10 11 12 13 14 15 Knowledge of one routine, together with the training and experience, providing the necessary background to perform operations. Knowledge of a number of routines with the need to apply discretion in changing circumstances. Knowledge of varied and/ or variable routines a nd an understanding of routines in related areas. Required to work independently. INFLUENCE Influence is exercised by the recording and passing on of information and/ or advice to others. 5 6 Interaction with others where persuasive influence is necessary and/ or responsibility for the work of others in the same skill level 8 PRESSURE Flow of work is subject to fluctuation and/ or decisive action required to meet predetermined deadlines. 5 6 Considerable interruptions and time stress are inherent and/ or conflicting deadlines to meet. Job Evaluation Guideline 2006 7 8 16 SKILL LEVEL THREE: SPECIALISED SKILL LEVEL COMPLEXITY A system or specified end result consisting of routines from which to choose, some of which are variable. Problems which arise have to be resolved by reference to established practices. 16 17 18 19 20 21 22 23 24 A broad base system or specified end result consisting of a number of variable routines.Problems have to be resolved within a general framework. A varie ty of variable routines within a complex system. Interaction with other systems and integration into own area of activity is required. Guidelines for resolving problems are non specific and wide. KNOWLEDGE 16 17 18 19 20 21 22 23 24 Knowledge of a system providing diagnostic skills to identify problems and determine corrective action. Knowledge providing broad diagnostic ability. Background knowledge of routines in other area is required. Knowledge of a complex system and a full understanding of other systems and their critical interrelationships.Background providing for an understanding of own and other related issues in a departmental context. INFLUENCE 9 10 11 12 Influence is exercised by the provision of information and/ or advice to others. Interaction with others where negotiation/ strong persuasive influence is required and/ or responsibility for the work of others in the same skill level. PRESSURE Fluctuating workflow subject to peak periods and/ or necessary to make plans t o meet predetermined deadlines/ issues. 9 10 Frequent unforeseen peak periods or considerable interruptions and time stress and/ or imperative to take immediate action on conflicting deadline/ issues.Job Evaluation Guideline 2006 11 12 17 SKILL LEVEL FOUR: TACTICAL SKILL LEVEL COMPLEXITY A number of decisions which have to be interpreted within one discipline or function to achieve the objectives set. Guidelines for resolving problems are normally available. Works generally within functional policy. 25 26 27 Decisions many of which are variable and diverse within a discipline or function, the systems of which are broadly based. Guidelines for resolving problems are broadly defined. Interaction with other disciplines or functions is essential in order to achieve objectives.Usually works with others at a similar level and provides guidance on functional policy. A range of decisions which have variety and diversity in setting policy and/ or objectives for one discipline or function and / or have an effect on more than one discipline or function. Guidelines for resolving problems are limited. KNOWLEDGE Knowledge of a discipline/ function and the background to deal with unique situations. Problems are determined and resolved by considering principles, theory and techniques within the discipline/ function and other factors in related areas.Knowledge of a discipline/ function with the need to determine new approaches and apply them. Background providing a full understanding of the critical interrelationships of other disciplines or functions. In depth knowledge of a discipline/ function together with a broad understanding of more than one discipline. Background providing for an understanding of the significance of strategically important areas of the organisation and to plan accordingly.INFLUENCE 28 29 30 31 32 33 25 26 27 28 29 30 31 32 33 Influence is exercised by the provision of information and/ or advice to others at a level of a discipline/ function. 3 14 Intera ction with others where vital/ critical negotiation is required which will impact on the organisations image and/ or responsibility for the work of others in the same skill level. 15 16 PRESSURE Interruptions and pressing issues to deal with or necessary to take decisive action where reliable precedents are not always available and/ or conflicting managerial aims to be resolved. Prolonged periods of stress and/ or urgent actions needed to deal with critical issues within changing corporate parameters. Job Evaluation Guideline 2006 13 14 15 16 18 Job Evaluation Guideline 2006 19

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