siege of Yorktown Technologies is a lodge founded by Alan Blake and Richard Crockett in 2001. Alan Blake is the headland executive officer and cofounder, and is assay to picture a commercialise schema as it relates to its clean acquisition GloFish to propose to the guilds venire of directors at the next meeting . This baptistery study go out provide a abridgment and analysis of Yorktown Technologies options and an scrutiny into the connections strengths, weaknesses, threats and opportunities. occupation Identification The problem now cornerstone addressed by Alan Blake is how to present a marketing outline for GloFish that would motivate the board of directors to enjoy the changes necessary for the firms marketing strategy. In the past, Blake had raise $500,000 from local investors in 2002 and 2003. coarse sales projections indicated that the union would break a net service of $4,000,000 in 2004. Unfortunately, revenues were down and the company produced an operating loss of $120,000. Since a fag end of the 2004 revenue occurred in the early region of 2004, Blake realized that his marketing design would be approved before long in frame for the company to be successful. Another step to the fore being approach by Yorktown was that their initial pulsing was to produce an decorative tilt that expressed fluorescence throughout their bodies.

However, this base was not feasible because they were uneffective to obtain a patent of invention because such an idea had already been developed for research purposes. Alternatively, Crockett and Blake opted quite to licensing existing technologies hoping to big bucks and sell it to a larger fraternity in that intentness . pillow slip Analysis Yorktown Technologies initially was founded in 2001 by Alan Blake and Richard Crockett in 2001. Blake and Crockett had co-founded a company prior to Yorktown Technologies which dealt with providing Web sites for university professors. They were amenable for superlative over $4 one million million dollars. They also were creditworthy for hiring and overseeing to a greater extent than 50...If you want to get a full essay, coiffe it on our website:
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