Mercedes

Case study: Mercedes-Benz Mercedes-Benz is a German manufacturer of automobiles, founded in 1926. It is a division of the parent company DaimlerChrysler AG subsequently being previously owned by Daimler-Benz. Mercedes-Benz produces luxury rail gondola cars and stud poker on the fun loving and energetic side. Their initially apprehend group are the baby boomers nevertheless now Mercedes-Benz has a new target group:” The unripe professionals”, from 35 to 45 years. Mercedes-Benz lays stress on the design and the comfort of a car and also on the many years of experience. The reason that Mercedes-Benz has cull for the teenaged professionals is that they are convinced that their cars offers a lot of advantages that young hatful need. The Mercedes-Benz GLK campaigns are directed at the young large number to arouse interest. The GLK campaign is run on picture but also in magazines and newspaper. The campaign includes also web specials and whate ver events about the GLK. In the television set commercial named “It can’t be” you can recognize James Dean and Marilyn Monroe in the video. The campaign in newspapers had the biggest violation compared with the other used media. there is a Canadian newspaper association where you can ‘ enter’ the advertising mend.

The calculator uses some criteria like gender of target, section, leave over(p) or right side, size and then you can capture if the ad will have a big impingement or not. The fact that the newspaper campaign had more stupor than the television spot is quite sur prising. Research done by American televisio! n advertising company confirms this because on television you can anticipate on mark-aware, purchase consideration,... Second patch of ad impact is the internet especially in education, joy and automobile sector. We are living in a ceding back period so the question is how are we going to support this period? The sales of Mercedes-Benz are decreasing, with 43% in January 2009 and 24% in February. So if Mercedes-Benz...If you want to get a broad moon essay, order it on our website: OrderCustomPaper.com

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