"The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself." (Drucker) Produce arguments for and against this statement.

In 1973, Peter Drucker stated ?The aim of selling is to have it off and go steady the client so well that the result or helping fits him or her and sells itself.? Considering that marketplaceing is an exchange butt against between both parties which results in both customer and organizational ecstasy (Kolter & adenylic acid; Keller 2006). It seems logical that, if a line of reasoning is fit to produce a product that is able to sell itself (i.e. does not require the help of a sales person) then marketing would be accomplished. That is, the customer acquires the product they are looking for, and the business gains its profits. However, Drucker further complicates the land site by saying this is achieved finished ?knowing and understand the customer well.? This suggests that knowing and understanding customers necessarily is the only factor that matters. moderne day marketers embrace the concept of finding the right product for their customers (Kolter & Keller 2 006). Thus by identifying and pleasing customer needs this will lead to satisfaction of current customers and the attraction of newfound customers (Wangenheim & Bayón 2007). For example, when Sony invented its Play Station, Gillette its Mach III razor, and Nintendo its Wii in all three companies designed a product that customers desired so much they were inundate with orders before the products reached retailers (Kolter & Keller 2006). Furthermore, by dividing consumers into groups of plurality that share the similar needs, businesses are able to concentrate their efforts change to marketing mastery (Kennedy 2000). In 2003 Starbucks and Pepsi found and exploited the initiative in the market for ready-to-drink coffee products. This proved a booming venture for the businesses and they are now market leader in the industry. However, it was not as simple as identifying customers needs. Starbucks and Pepsi produced marketing campaigns that would invoke peoples... If you wan! t to pulsate a full essay, order it on our website: OrderCustomPaper.com

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