Product And Brand Management

shape of the Participant: Ms. Manu Trivedi SMS ID 108816 SID RB11051 Course merchandise & international ampere; knockout off Management PGCBM 19 Centre- Green Park, New Delhi real Organization: SAP Labs India Pvt. Ltd. appellative: Facility Executive zero(prenominal) of Years of Experience: 4 Years Name of the termination Paper- Jet conveyways A say on Product & Brand Management Objective Jet Airways Group is a teras in the Indian strain manufacture. In this paper, the revolve about is to study all aspects of the company. Beginning from the history of the Indian atmosphere industry to the inception and growth of the company. The branding and marketing scheme adoptive by Jet Airways, the products and services offered, the product demarcation line auxiliary and initiatives taken to tackle the growing competition ar the main touch points of this study. Introduction * History of Indian aviation Industry Tata Airlines gav e birth to the Indian air travel Industry. Mr. JRD Tata was the prototypic Indian to get an A-license. However, in the twelvemonth 1946 Tata airlines became Air India.

With the starting of the Air stomach Act in 1953, all vivacious airline assets were nationalized and establishment of Air India international and Indian Airlines Corporation took place which operated in the international and domestic help sectors respectively. money box the course of study 1991, Indian Airlines Corporation and Air India internationalist enjoyed a monopoly in the industry. * History of the Company Jet Airways entere d the Indian Aviation industry in the twelve! month 1992 when private players were habituated allowance to operate only charter and non-scheduled services down the stairs the Air Taxi scheme to boost tourism. Following the rooms some(prenominal) private players like Air Sahara, Modiluft, Damania Airways, East West Airlines and NEPC Airlines started in operation(p) in the domestic sector of the Indian Aviation Industry. With the tump over in the Air Corporation act in the year 1994, private players in the market were allowed to operate...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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