'Osim swot analysis Essay\r'

'Introduction to the segment of holistic spirit style increases and their need in today’s securities industry Short intro to patsy osim and its heritage\r\nA short try out on what has been osim’s merchandise stand in asia (this exiting help ministration the swot analysis in the experiment) Introducing what the essay will be about †will & How osim tummy give-up the ghost in the market\r\nStarting with strength\r\nAsia’s no(prenominal)1 preferred healthy modus vivendi filth Since it already has top of the reason discard and customer trust (and loyalty) behind it, it fuel position itself in America estimable as it positions itself in the Asiatic markets. It foot position itself as an Asian holistic snitch in the Ameri tummy markets. granted its already numero uno status in asia †osim dirty dog increase its gross revenue by ever-changing up its method of advertising (tvc, strike and more outdoor) and creating more cross out a w beness.\r\n failing & opportunity\r\nLuxury tick †expensive turn around and enfold a need to make for it expect as a medically estimable mathematical growth needed by ace and all It’s main impuissance is that it is priced as a luxury product which ensures that biggest consumer base of middle class looks at it as a luxury alternatively than a necessity. To take care of this, osim can price itself competitively and concentrate on its product placements (example, residential areas †lobby’s) it can too try the free product use for a limited period, so batch can first render see the benefits of the product. Given its traffic regulate (u.s) osim can also innovate its products to befit the needs of the American consumer.\r\nThreats\r\nCheap products which make use of the similar technology that osim uses little priced local products\r\nAny competitor who will sell the same array of products at a lower price. Long ledge life-time of its produc ts (no ane will bargain a massage chair e preciseday) holy terrorens the moving in model itself.\r\nIntroduce the big question, whether or not you think osim will survive? Answer : yes, it will. Why?\r\nBecause it places innovation and globose market domination as one of its mission statements. A breakaway from the conventional advertising will suit its needs. involution of the brand will help with its evolution.\r\nOSIM †elaboration IS THE KEY TO SURVIVAL\r\nTechnology ushered in the 21st century and with it came countless innovations and products aimed at our well creation. With immense working hours and level(p) longer waking hours, the health of the norm individual has been on a continual decline. This has resulted in a huge market opportunity for many health- base brands, world eitherplace, as people today want the comforts of the gym in their homes. And given the leave out of products or brands that cover this field extensively has resulted in certain bra nds having a monopoly over this segment. But as we know, monopoly is no attempt for a long shelf life in a constantly changing consumer market, so what do these lede brands do in order to survive and provide their brand life is highly imperative. A brand facing these really questions is OSIM †Asia’s leading(p) health and lifestyle product brand.\r\nWith monopoly over the health-based product markets in China, Osim speedily captured markets all over major nations in Asia and established itself as a leading brand in the segment of holistic healthcare. Founded in the form 1980 by Ron Sim, it grew speedily from its humble beginnings as an electric and home stratagems company to a hugely in(predicate) health and lifestyle brand as we know it today. The brand underwent a hatch of changes initially when founder Ron Sim having discovered the capacious untapped potence of health and lifestyle products in the Asian market, decided to annul the original electrical a nd household appliance route of Osim and dove headlong into the health and lifestyle market in Asia. Consumers were very accepting of Osim’s product offerings and the song of Osim rose very rapidly in this initial period.\r\nBut as every coin has two sides to it, Osim’s business model is in itself a threat to its survival! With health and lifestyle based products having a long shelf life, people are unwilling to buy Osim’s product offerings repeatedly.\r\nAn apt example of the same would be the signature massage chairs that they are ren owned for, while this product is their no. 1 seller, it also has the longest shelf life, making the time period amid a repurchase really long. otherwise similar weaknesses that threaten the brand’s very survival are market saturation. As other local products flood out the market using Osim’s advanced technology, consumers are bound to be swayed by the promise of cheap price and unattackable technology. While t hese problems are unavoidable and execute parallel to the brand’s very nature there is a larger problem that threatens Osim †limited market reach.\r\nAs mentioned before, Osim leads brand markets all over Asia, oddly in China. Enjoying a top of the mind recall value as being â€Å"Asia’s no.1 health and lifestyle brand”, Osim has all but saturated its own expansion opportunities within the Asian Continent. This detail coupled with the long shelf life of its products and a high price hold up make international expansion the and long term and viable final result for Osim to ensure its survival in the long run.\r\nIronically, Osim recognized this very problem and they had also made a move to overcompensate the very problem in 2005 when they acquired American national level specialty retail merchant Brookstone\r\nsuch brand is OSIM, asia’s leading health and lifestyle brand. Founded in the year 1980 by Ron Sim, it grew rapidly from its humble be ginnings as an electric and household appliances company to a hugely successful health and lifestyle brand as we know it today. The brand underwent a lot of changes initially with crumble Ron Sim having discovered the enormous untapped potential of health and lifestyle products in the Asian market saw a huge reversal in Osim’s sales and revenues as people started buying Osim’s unique health based products. found on this performance and the market’s reaction to his brand, Ron Osim officially launched brand OSIM in the year 1993.\r\nRiding high on its initial success, brand Osim opened up 60 new point of sale product distribution outlets within Asia. hike reaching out it opened up stores across Malaysia and Indonesia too. This aggressive expansion outline combined with its business model saw brand OSIM garner the top have it away in the Asian markets within a short period of time.\r\n'