Penguin Books: Introduction To Modern Business :: essays research papers fc

Penguin Books Introduction to recent Business     The aim of this essay is to comment on how, over the close six old agePenguin Books Limited has grown and managed external and internal revisions.      threescore one years ago, Allen Lane, the managing director of the BodleyHead, a British publishing company, revolutionised information with the introductionof the low ten Penguin paperbackeds. Today, over 600 million paperbacks atomic number 18 sellyearly. At a time when there was still little of entertainment, paperback booksbrought reading to the masses. Nowadays, paperback books bring reading to theworld.     During the exist six years (1990-1996) Penguin Books Limited was facedwith many "environmentalist pressures," with a continuous neuter inside thecompany, and competitors trying to imitate its successful innovations on bothsides of the Atlantic.     The major(ip) achievement in 19 90 was the introduction of a new computer transcription into several parts of the high society. The Credit Control department was thefirst landing field and Stock Management, Invoicing Systems, Warehousing, Distributionand Sales Services followed. Now the whole of the Companys systems areincorporated and networked.     During this period a new lists including the Twentieth Century Classics serial complementing the Penguin Classics, Arkana, the New Age list and Fantail,the mass-market childrens list were introduced.     Internal change that took aim during that year was the closing down ofthe Penguin Bookshops (that expanded to include 12 shops during the last decade),leaving just one, the specialist Beatrix Potter "House of the Tailer ofGloucester", within the Group. This change took place due to the fact that theCompany was conscious that it had to concentrate on the publishing rather thanon the retail.     This decision brought a successful accomplishment of a management buy-out ofthe shops. This action also compensated the loss that the Company faced inaugust 1991, when Pearson (an international enterprise quoted on the capital of the United KingdomStock Exchange with major media interests including many well-known names awayfrom Penguin, such as Longman, Pitman, Addison Wesley, the Financial Times,Westminster Press, Mindscape, Thames TV and Madame Tussauds) announced pre-tax earns of Pounds 40.7m for the first half of 1991- a drop of 58 per cent on the kindred period of 1990. In this period books fell from a trading profit of Pounds2.1m to a loss of Pounds 13.4m with Penguin losing Pounds 8m.     In the following two years no major changes have been recorded. Although,1993 was gener in ally a successful year for all Penguin group companies. Penguin UKhad produced a strong programme including some major outperform sellers and agreed toa joint venture with the BBC f or mass market paperbacks and involve deals with two