PetMeds Transformation Case Study Example | Topics and Well Written Essays - 1000 words

PetMeds Transformation - Case Study object lessonThe set of variables are grouped into transformational and transactional factors (Falletta, 2005). This paper focuses on the seven transactional variables, such as structure, tasks and skills, focus practices, systems and policies, reverse unit climate, motivation and individual needs and goals.Burke-Litwin Model defines the organizational structure as an arrangement of functions and wad into specific areas and levels of responsibility, decision-making authority, communication and relationships (Falletta, 2005). Such structure shall support the organizations mission, goals and strategy in order to strain warring advantage for the firm (Porter, 1985).PetMed Express can be considered as a mechanistic organization that follows the operative departmentalization structure. The company has highly specialized departments with high formalization and a clear chain of command. The companys structure supports its cost leadership strategy b y increasing consistency and reducing cost through centralization and management control (McShane, 2001).The company currently has 248 full time employees distributed into four departments of client care, warehouse, pharmacy and corporate departments. The customer care department consists of customer care representatives in a call center environment small-arm the warehouse department consists of supervisors and associates. The pharmacy department employs pharmacists, pharmacy technicians and support. The corporate department is composed of accounting, legal, marketing, information technology, acquire and human resources. Below is the organizational diagram of PetMed. (PetMed Express, 2009)Figure . PetMeds Organizational ChartIn order to be effective in serving the customers demand, PetMeds employed 143 passel in customer care and marketing, 58 people in pharmacy, and 34 people in warehouse and purchasing. Therefore, the structure of human resources in the company is align with it s mission of delivering exceptional service, savings and convenience to its customers while maintaining a corporate strategy of cost advantage.Tasks and Skills and wantThe business success of PetMed Express is attributed to the core competencies of their customer care, warehouse and pharmacy department. According to Prahalad and Hamel (1990), the core competencies of a company are the collective learning in the organization that involves communication, involvement and deep commitment to works across organizational boundaries. Therefore, the core competencies provide potential access to a wide variety of markets and mystify a significant contribution to the customer benefits of its products.The Burke-Litwin Model describes tasks and skills as the behavior required for task potence which includes specific skills and knowledge required to accomplish work (Falletta, 2005). The tasks and skills of an individual coupled with its motivation, or heightened behavior to achieve goals, have a significant impact on organizational performance and productivity. In other words, an appoint and motivated employee will perform its duties and responsibilities when his tasks and skills are matched with the job requirements. The human resource management has an extensive enlisting and selection strategy that identifies the needs of the job as well as the competency of the employee.The bulk of the