Weighwood Case Essay Example for Free

Weighwood Case EssayWhen Wedgwood started his business, pottery industry is already established, comprises many small players around the country. He started with a small production facility, incorporate his experience from working in family business and many years in the industry. His passion and innovative ideas helped him fan out his business and grew to become a big player in potter industry. Wedgwood was a differentiator company, specifically a late mover in the industry. Wedgwood gained war-ridden advantages through innovation, creativeness, and strong selling strategies. Innovation and creativity were the key to Wedgwood success, including the invention of creamware and white pottery. Josiah focused on bringing impudently ideas to the design of his products, finding new raw materials to help producing better products, and building/creating machines with latest technology to help with efficiency and uni chassisity.His wife specialised in pottery design and coloring wh ich help their products differentiate from other plain pottery products in the market. Moreover, the sustained competitive advantage Wedgwood had, was the result of good marketing strategies with help from Josiahs partner, Bentley. Base on the reading, marketing strategies Wedgwood used were establishing showroom, inertia selling system, and promotion through high class people (Queen). Wedgwood was also the set-back one in the industry have brand name on every products.Wedgwood were so roaring in England until its number of productions exceed the number of sale which cause the company to stock up a very high inventory. This opportunity caused Wedgwood to stretch out internationally to many countries in Europe and China. Wedgwood leverage its competitive advantage through demand side scope economy. Firstly, company pauperisationed new outlet for products that overproduced for local market. The example from class discussion would be Coke case. Coke and Pepsi competed with each o ther until the market were amply saturated, then Coke started to go worldwide to exploit other markets in other countries. Wedgwood introduced its products to many countries in Europe and to China. Wedgwoods products were new to international market because of their design, coloring, uniformity.Wedgwood also used inertia selling strategies which company trip products to consumer in a package with invoice and consumers can either buy or return the products at no cost to them. This strategy was to create demand for company products. Secondly, there were potential benefits to company to expand internationally because of the increasing spending on nonessential or luxury goods around European countries. ecstasy methods also became more secured and convenience. As a result, Wedgwoods products were sold internationally to meet the demand in the form of luxury or nonessential goods.To better understand of how above strategies would work internationally and how Wedgwood sustained its com petitive, the products were global products. All of the products were produced in home country, England, and then ship to other countries to retail store or mail sell to consumers. Wedgwood also established showroom in many countries to display its products, and make people wants its products. Wedgwood was non adapt to local market in different countries but to sell its home products and position their take to just as intended. The example that relates to this idea was the discussion in class about the case which orchard apple tree open an Apple Store in Beijing. Apple products are also global products. Apples positioning strategy is uniform all around the world. Wedgwoods products were also uniform and mass produced in England and they do not need to be modified to fit to foreign market.