Discuss the importance and role of Corporate Social Responsibility in Essay

Discuss the importance and role of Corporate Social Responsibility in slip steering in the twenty-first Century - act ExampleFor more years, the idea of corporate social responsibility (CSR) focused on its validity and importance for effectiveness and image of organisations. Currently, the concern is not whether to exercising CSR or not but is what and how. In short, in the 21st century, the CSR concept remains an important part of organization management strategy (Zheng, 2008). In the 21st century, CSR concerns are growing and are mainly focusing on organization sensitisation to systems and dynamics of management. It involves the growing alignment across many organization. CSR marks the imperfect development of organizations as bodies of both corporate and societal management venues for the integration of both private and public interests participants in the organization and society oriented law and possessors of shared, relational and other ways of connected external looking and internal looking responsibilities like event management. Issues revolving around CSR are tending primary for many participants in multiple roles across organizations and community (Horrigan, 2007). In event management, a lot must be done behind the scenes in order for an event to be successful. The event management starts with writing proposals, negotiating fees and considering safety issues before dealing with timing, menus or even location. All aspects of organizing and strategic readiness of an event should be conducted carefully. The planning includes proposal preparation, management fee determination, designing events in multicultural situations and identification of new ways that raise the efficiency of event operations (Allen, 2002). Event management with proper CSR practices is more likely to synchronise the strengths to the location, operational scope, and organisational levels placing it at a better position to combine the challenges. In this way, they will also be satisfactory to maintain environment related awareness and apply the relevant practices and hence achieve organisational success (AchieveGlobal, 2010). Event management deals with the coordination of activities that involve groups of people coming unneurotic to achieve certain objectives for example, parties, promotions, weddings etc. Event managers always conduct proper research before the event, come up with a design, locate the event and realise other logistics like refreshements are in order. The main agenda of an event is to cause an impact among the host community and also effectively market the organization. Organizations implementing CSR measures accept various benefits, which include increased productivity motivation and commitment among workers minimised operating costs increased sound and transparent practices. Other benefits include customer trueness decreased regulatory oversight minimised wastage and utilisation of environmental-friendly production procedures impro ved brand image, etc. (Balboni, Bute, & Sookram, 2007). Organizations competition for skilled workers, investors and loyal customers is on the rise because of globalisation. The way in which an organization relates with its employees, its host communities, and the marketplace significantly contribute to its sustainability and success (Rionda, 2002). Example of the importance of CSR Nike. Considering the case in Asia in the 1990s, it shows how labour standard issues can nullify a firms global reputation. At the same time, it shows the importance of understanding CSR and its practices. Nike had to pay